Instituto CNP: strategy and institutional communication

Capa provisória do projeto Instituto CNP

Partner: Instituto CNP

Period: May – December 2024

Role: Senior Analyst (via Catálise Social)

Area: Development & Innovation

Context

Instituto CNP needed to organize the logic of its institutional programs and the way it communicates them.

My role

  • Theory of Change, strategy map and one-pagers for the institutional programs.
  • Institutional presentation, social media communication plan, wireframe for the new website and brand manual.